Marketing

What’s your USP? (it’s OK if you don’t know yet)

But please don’t avoid the question….. I can tell you that some of my most powerful learning experiences I’ve had have come from people asking me questions about myself or my business. Often, especially in the early days I’ve been unable to come up with an answer that I’m satisfied with, which has left me…

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Major Marketing Turn-offs!

I spend a lot of time reading books, blogs, articles and whatever else is put in front of me, on marketing! Direct marketing, social media, content marketing & Sales pages, google adwords, calls to action, billboards, newsletters, pamphlets, magazines, TV, radio – it’s everywhere and I can’t help but form some kind of opinion about…

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